Privacy Policy

Seren Medical Aesthetics ("Seren", "we", "us", "our") is a GP-led medical aesthetics clinic based in Coleshill, Warwickshire, offering anti-wrinkle injections and dermal filler treatments. This policy explains how we collect, use, store, and protect your personal data, in accordance with the UK GDPR and the Data Protection Act 2018.

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1. Who we are

Seren Medical Aesthetics is the data controller responsible for your personal data.

• Address: 4 Keepers Close, Coleshill, Warwickshire, B46 3HB

• Phone: 07348 949 794

• Email: Drsarah@serenclinic.co.uk

• Website: serenclinic.co.uk

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2. The personal data we collect

• Identity and contact data — name, date of birth, address, email, phone number

• Health and medical data — medical history, allergies, medications, treatment goals, consultation notes, and treatment records

• Payment data — processed securely through our booking system; we do not store full card details

• Marketing preferences — only if you've told us you'd like to hear from us

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3. How we use your data

• To assess your suitability for anti-wrinkle or dermal filler treatment

• To deliver safe clinical care and keep accurate treatment records

• To manage your bookings and process payment, including the £75 consultation fee (redeemable against treatment)

• To send you appointment reminders and aftercare information

• To send marketing communications, but only if you've expressed interest — you can unsubscribe at any time

• To meet our legal and professional obligations as a GP-led clinic

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Health and medical data is processed with your explicit consent, since it's necessary to assess your suitability for treatment and provide safe care. Booking and payment data is processed to deliver the service you've asked for. Marketing is only ever sent with your consent.

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4. Sharing your data

We do not sell your personal data. We use Pabau as our booking and clinic management system, which securely stores your booking, contact, and treatment information on our behalf. We may also share data with regulatory bodies such as the General Medical Council or Care Quality Commission where required by law.

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5. Cookies

Our website only uses essential cookies needed for the site to function correctly. We do not use analytics or marketing cookies.

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6. Data retention

• Clinical and treatment records are kept for a minimum of 10 years from your last treatment, in line with standard medical record-keeping practice for cosmetic procedures

• Financial records are kept for 6 years in line with HMRC requirements

• Marketing data is kept only until you unsubscribe or withdraw consent

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7. Age restrictions

In line with UK law, we do not provide cosmetic anti-wrinkle or dermal filler treatments to anyone under 18.

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8. Your rights

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request erasure of your data, where we're not legally required to keep it

• Object to or restrict certain processing

• Withdraw consent at any time, including for marketing

• Complain to the Information Commissioner's Office (ico.org.uk) if you believe your data has been mishandled

To exercise any of these rights, contact us using the details in section 1.

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9. Security

We take appropriate technical and organisational measures to protect your personal data, including secure storage of clinical records and restricted access to patient information.

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10. Changes to this policy

We may update this policy from time to time. The most recent update date is shown at the top.